by Sid Peimer | Aug 9, 2014 | Articles |
[Sid Peimer is author of The Clear Win: pitching for new business – the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act differently. We often should change our usual behaviour, because...
by Sid Peimer | Aug 8, 2014 | Articles |
Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed below. 1. Top of the list is the fact that most strategies fail, because...
by Sid Peimer | Aug 4, 2014 | Articles |
Great ideas come from somewhere. No one really knows where. Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest recesses of our minds. Who knows. But that doesn’t really matter if you...
by Sid Peimer | Jul 20, 2014 | Articles |
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That’s an illusion. If you think you can beat his time, that’s a delusion. So, if one company does well with usual mantra...
by Sid Peimer | Jul 2, 2014 | Articles |
You get the brief – you do the work – you show the work and you either get a yay or a nay. Your work is probably of a high standard, so when it gets rejected you feel the pain acutely. However, if you know the secret sauce, the frequency of rejections should decrease...
