by Sid Peimer | Aug 15, 2014 | Articles |
There are copious definitions of strategy from numerous pundits in the field – some definitions reminiscent of everything and the kitchen sink. Strategy, although having its roots in ancient warfare, is a relatively new (I nearly said science), where it has...
by Sid Peimer | Aug 10, 2014 | Articles |
“They couldn’t hit an elephant at this dist …” were the last words of General John Sedgewick as he unwisely raised his head over the parapet during the US Civil War. I think we could all concur that he got it wrong. When we accept the challenge of a new pitch, we...
by Sid Peimer | Aug 9, 2014 | Articles |
[[Sid Peimer is author of The Clear Win: pitching for new business – the strategies that work; the myths that don’t available on Amazon here] When writers pitch their screenplay they need to position the movie relative to something the studio executive knows....
by Sid Peimer | Aug 9, 2014 | Articles |
[Sid Peimer is author of The Clear Win: pitching for new business – the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act differently. We often should change our usual behaviour, because...
by Sid Peimer | Aug 8, 2014 | Articles |
Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed below. 1. Top of the list is the fact that most strategies fail, because...
