by Sid Peimer | Sep 5, 2014 | Articles |
A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to have the confidence to chat up a woman, but not so much that you made a...
by Sid Peimer | Sep 1, 2014 | Articles |
There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d like to share a remarkable pitch story that happened way back in 1970...
by Sid Peimer | Aug 15, 2014 | Articles |
There are copious definitions of strategy from numerous pundits in the field – some definitions reminiscent of everything and the kitchen sink. Strategy, although having its roots in ancient warfare, is a relatively new (I nearly said science), where it has...
by Sid Peimer | Aug 10, 2014 | Articles |
“They couldn’t hit an elephant at this dist …” were the last words of General John Sedgewick as he unwisely raised his head over the parapet during the US Civil War. I think we could all concur that he got it wrong. When we accept the challenge of a new pitch, we...
by Sid Peimer | Aug 9, 2014 | Articles |
[[Sid Peimer is author of The Clear Win: pitching for new business – the strategies that work; the myths that don’t available on Amazon here] When writers pitch their screenplay they need to position the movie relative to something the studio executive knows....
