by Sid Peimer | Jul 7, 2022 | Articles |
All the fuss over CSV started with Michael Porter and Mark Kramer’s article ‘The Big Idea: Creating Shared Value’ in the Jan-Feb issue of the HBR in 2011. It was also hyped up on the cover with this sub-head: ‘How to reinvent capitalism—and unleash a wave of...
by Sid Peimer | Jun 29, 2022 | Articles |
Firstly, strategies are not implemented – the tasks and tactics that emanate from a strategy are the elements that require implementation. Not the strategy per se. We progress a strategy and implement tactics. Perhaps it’s semantics, however if we reference the...
by Sid Peimer | Dec 20, 2019 | Articles |
In 1823, William Webb Ellis of the Rugby School picked up a round soccer ball and ran with it. This (probable urban legend) has persisted as the origin of rugby. Okay, so here we go – we now have the basics of rugby happening that has culminated in such feats as...
by Sid Peimer | Apr 14, 2015 | Articles |
Why is an ad showing a piece of cake more engaging when the fork is placed to the right of the cake? Enter the field of “embodied cognition” – the idea that without our conscious awareness, our bodily sensations help determine the decisions we make. For example,...
by Sid Peimer | Mar 31, 2015 | Articles |
In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed – it can just change from one form to another. However we are not constrained by this law in commerce when it comes to demand – new demand can be created. With...
