How social proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group who also believed the messages to be real. It became a serious matter when one day The Guardians...

The digital meme generation

The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest – your genes are selfish, because they want to replicate themselves. That’s why ‘a chip off...