by Sid Peimer | Sep 26, 2013 | Articles |
Say for example there is a drug on the market that enhances creativity. Just say. We call that Drug A. We develop a new drug to compete with Drug A, which we call Drug B. If we do clinical trials and find that Drug B is better than Drug A, but actually A is better,...
by Sid Peimer | Sep 4, 2013 | Articles |
When writers pitch their screenplay they need to position the movie relative to something the studio executive knows. For example, Argo would be “The Great Escape meets the Ayatolla”. What really goes on in Hollywood pitches was somewhat of an enigma until Kimberly...
by Sid Peimer | Sep 4, 2013 | Articles |
The subject of creativity is an elusive one (especially on Fridays at lunch time). Equally elusive is the pronunciation of the legendary social scientist’s name who researched the topic and revolutionised our understanding of what makes a ‘good creative’: Mihaly...
by Sid Peimer | Sep 4, 2013 | Articles |
An innovation blind spot cost Philips Electronics $2.5 billion in the form of write-offs. They brought out the magnificent HDTV in 1980; unfortunately they were 20 years too early. The hi-definition cameras and transmission standard – which was needed to make HD...
by Sid Peimer | Aug 26, 2013 | Articles |
Sergei was the inventor of the Sagger missile. Basically it was an RPG (those rocket propelled grenades that are fired off-the-shoulder in the movies), but it came with a twist – you could fire at a target 3 km away (ten times further than an RPG) – with an...
by Sid Peimer | Aug 21, 2013 | Articles |
For the residents of the Hebrides (a chain of islands north of Scotland), if you had head lice you were healthy. There was ample proof: if the lice left their host, fever would follow. So, to get rid of the fever, all they did was put lice back in their hair. (1)...
