by Sid Peimer | Dec 1, 2014 | Articles |
When it comes to strategic planning, the humourist Sam Levenson makes a keen observation: “Some people are so good at learning the tricks of the trade, that they never get to learn the trade.” The result is that we have a document that is so generic – full of...
by Sid Peimer | Oct 2, 2014 | Articles |
The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest – your genes are selfish, because they want to replicate themselves. That’s why ‘a chip off...
by Sid Peimer | Sep 15, 2014 | Articles |
The “world’s funniest joke” was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and...
by Sid Peimer | Sep 5, 2014 | Articles |
A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to have the confidence to chat up a woman, but not so much that you made a...
by Sid Peimer | Sep 1, 2014 | Articles |
There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d like to share a remarkable pitch story that happened way back in 1970...
by Sid Peimer | Aug 15, 2014 | Articles |
There are copious definitions of strategy from numerous pundits in the field – some definitions reminiscent of everything and the kitchen sink. Strategy, although having its roots in ancient warfare, is a relatively new (I nearly said science), where it has...
