Articles

How big data can tell if you’re pregnant

A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to have the confidence to chat up a woman, but not so much that you made a...

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The most amazing pitch in history

There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d like to share a remarkable pitch story that happened way back in 1970...

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The 5 faux pas of new business pitching

[Sid Peimer is author of The Clear Win: pitching for new business - the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act differently. We often should change our usual behaviour, because...

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The 5 faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed below. 1. Top of the list is the fact that most strategies fail, because...

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How to sell off-the-wall creative

Great ideas come from somewhere. No one really knows where. Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest recesses of our minds. Who knows. But that doesn’t really matter if you...

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Coconut headsets and other management delusions

The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That’s an illusion. If you think you can beat his time, that’s a delusion. So, if one company does well with usual mantra...

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The 6 reasons why work gets rejected

You get the brief – you do the work – you show the work and you either get a yay or a nay. Your work is probably of a high standard, so when it gets rejected you feel the pain acutely. However, if you know the secret sauce, the frequency of rejections should decrease...

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Do or die: the advantage of moving first

In the early days of the automobile industry, engineers agreed that the steam engine was far more efficient than the petrol engine. But in popular races the steam engine produced so much power, that the cars literally fell apart. People then inferred – incorrectly –...

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