Articles

The most amazing pitch in history

There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d like to share a remarkable pitch story that happened way back in 1970...

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The 5 faux pas of new business pitching

[Sid Peimer is author of The Clear Win: pitching for new business - the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act differently. We often should change our usual behaviour, because...

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The 5 faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed below. 1. Top of the list is the fact that most strategies fail, because...

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How to sell off-the-wall creative

Great ideas come from somewhere. No one really knows where. Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest recesses of our minds. Who knows. But that doesn’t really matter if you...

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Coconut headsets and other management delusions

The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That’s an illusion. If you think you can beat his time, that’s a delusion. So, if one company does well with usual mantra...

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The 6 reasons why work gets rejected

You get the brief – you do the work – you show the work and you either get a yay or a nay. Your work is probably of a high standard, so when it gets rejected you feel the pain acutely. However, if you know the secret sauce, the frequency of rejections should decrease...

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Do or die: the advantage of moving first

In the early days of the automobile industry, engineers agreed that the steam engine was far more efficient than the petrol engine. But in popular races the steam engine produced so much power, that the cars literally fell apart. People then inferred – incorrectly –...

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How balanced is your company?

The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. He was really put out by this and got his revenge by keeping score in such a way that only he could decipher it. And so...

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