Articles

Rules eat culture for breakfast

In 1823, William Webb Ellis of the Rugby School picked up a round soccer ball and ran with it. This (probable urban legend) has persisted as the origin of rugby. Okay, so here we go - we now have...

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Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed – it can just change from one form to another. However we are not constrained by this law in...

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How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers) was about a woman involved in adultery. Directed by Louis Malle, the film was a hit in France, but when it crossed the Atlantic to the US it was met...

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How social proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group who also believed the...

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The digital meme generation

The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest - your genes are selfish,...

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