Articles on Strategy

by Sid Peimer

The 10 reasons why strategy implementation fails.

When it comes to strategic planning, the humourist Sam Levenson makes a keen observation: “Some people are so good at learning the tricks of the trade, that they never get to learn the trade.” The...

The digital meme generation

The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest - your genes are selfish,...

How big data can tell if you’re pregnant

A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to...

The most amazing pitch in history

There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d...

20 ways to chat up a client in a new business pitch

“They couldn’t hit an elephant at this dist …” were the last words of General John Sedgewick as he unwisely raised his head over the parapet during the US Civil War. I think we could all concur that...

The 5 faux pas of new business pitching

[Sid Peimer is author of The Clear Win: pitching for new business - the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act...

The 5 faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed...

How to sell off-the-wall creative

Great ideas come from somewhere. No one really knows where. Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest...

Coconut headsets and other management delusions

The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That’s an illusion. If you think you can beat his...