Articles on Strategy

When it comes to strategic planning, the humourist Sam Levenson makes a keen observation: “Some people are so good at learning the tricks of the trade, that they never get to learn the trade.” The...

The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest - your genes are selfish,...

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest...

A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to...

There are only two ways to organically grow your business. The first is to sell more to existing clients; the second is to get more new clients. And they key to this organic growth is pitching. I’d...

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink. Strategy, although having its roots in ancient...

“They couldn’t hit an elephant at this dist …” were the last words of General John Sedgewick as he unwisely raised his head over the parapet during the US Civil War. I think we could all concur that...

[[Sid Peimer is author of The Clear Win: pitching for new business - the strategies that work; the myths that don’t available on Amazon here] When writers pitch their screenplay they need to...

[Sid Peimer is author of The Clear Win: pitching for new business - the strategies that work; the myths that don’t available on Amazon here] When pitching for new business, for some reason we act...

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are a number of wrong ones, five common causes are detailed...

Great ideas come from somewhere. No one really knows where. Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest...

The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That’s an illusion. If you think you can beat his...