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Recent Articles

When objectives are useless: the role of Appreciative Inquiry.
(16/04/2010)

We killed our website. Now we’re happy.
(02/03/2010)

Why social media failed us, and what you can do about it.
(08/02/2010)

Pitching for new business: Aristotle’s laws of rhetoric
(19/01/2010)

Pitching for new business: what juries can teach us.
(12/01/2010)

SCRM skills for strategic planners: The 5P's of SCRM
(25/05/2009)

The Urban Legends of New Business Pitching
(25/05/2009)

Barack Obama’s 5 Pitch-Winning Secrets
(16/03/2009)

Pitching: The Best Story Wins
(02/03/2009)

Advertising, hard drugs and marriage.
(20/01/2009)

When you’re presenting strategy – elegance matters.
(15/01/2009)

Belief is not action – the ‘uber’ legend of pitching
(19/08/2008)

How PowerPoint downed the Space Shuttle
(05/08/2008)

The 7 deadly muda of pitching
(28/07/2008)

Why Marcia Clark let OJ walk: the 4 presentation errors you can’t afford to make in a pitch.
(22/07/2008)

Martin Luther King, Bill Clinton, Coco Chanel, Jack the Ripper and PowerPoint.
(07/07/2008)

Brainwaves and other things that can harm you
(14/02/2008)

SEO: the five essentials
(14/01/2008)

Ten thoughts to sabotage electronic mailers
(19/03/2007)

Generation G: why these kids are better managers than us
(16/01/2007)

Dead helicopter pilots and the consumer's mindset
(30/11/2006)

Why scientists struggle with strategy.
(25/10/2006)

Why consumers don’t mow their neighbours’ lawn: the economics of risk.
(25/10/2006)

Brains and walls: the power of priming
(20/02/2006)

Pitching your home: lessons from the world of real estate
(20/02/2006)

Consumer insights and the power of contrast
(06/02/2006)

Proctology and the paradox of choice.
(11/01/2006)


Archives

Archives


Dead helicopter pilots and the consumer's mindset
(30/11/2006)

Why scientists struggle with strategy.
(25/10/2006)

Why consumers don’t mow their neighbours’ lawn: the economics of risk.
(25/10/2006)

Brains and walls: the power of priming
(20/02/2006)

Proctology and the paradox of choice.
(11/01/2006)

Authenticity – nine ways for brands to join the new revolution.
(13/12/2004)

Improving the quality of ads : making advertisers feel the pain.
(30/11/2004)

The social life of information - how the company pub can make your staff more intelligent.
(15/11/2004)

The 10 don’ts everyone should know.
(03/11/2004)

Getting your message to stick : the 6 laws of retail.
(26/10/2004)

The 3 levels of presentation content: The Message, the ‘Point X’ and the dreaded ‘Hidden X’.
(19/10/2004)

Ten ways to tell a good strategy from a bad one - lessons from the world of cartography.
(28/09/2004)

‘We cannot cancel your payment’ and other copywriting lessons from the fascinating world of spam.
(20/09/2004)

Everything you need to know about business in four lines.
(13/09/2004)

How to get a free second opinion – the use of dual-brain psychology in focus groups.
(06/09/2004)

If you’re into CRM, I just want to say one word to you - just one word - 'plastics'.
(30/08/2004)

The dozen things that will hurt you.
(23/08/2004)

The 4D’s and other marketing lessons from the fascinating world of medical advertising.
(16/08/2004)

The Pepsi One debacle and other misadventures in perceptual positioning.
(10/08/2004)

The 6 secret thoughts of high performing optimists.
(03/08/2004)

The Service Equation
(29/07/2004)

Get your way with words at work – overcome the common mythtakes.
(26/07/2004)

Six ways to have sexier briefs.
(21/07/2004)

Jean Piaget and the pivot table: turning strategists into superstrategists
(06/07/2004)

You have a choice – understand the OODA Loop or get ready to eject - because you won't know what hit you.
(29/06/2004)

New business pitching just got simple
(07/04/2004)

Rules of the road when taking your business for a spin on the infobahn
(05/02/2004)

Putting together presentations - General tips for Strategic Planners
(27/08/2003)

Strategic Planners – the South African Dilemma
(12/08/2003)

Brands go psycho

If you want to win a pitch – understand how to signal.

Briefed on Thursday, Won on Monday – The seven-step programme for winning pitches at short notice.

How not to die young from a spam attack: The eight habits

Leading brands going for a steal.

20 ways to prevent shrinkage

In God we trust. Everyone else must bring data.

Five branding secrets to get YOU the love and money YOU deserve

There is only one rule to pitching.

Four out of ten people who work in advertising have, or are married to someone who has, psychic abilities (as opposed to one in 1000 for the general population).

Why bad ads work, and other things we can learn from epidemics.

Lessons from Hollywood - storytelling for strategic planners.

Sex and Insights

Sanitary pads, boerewors, banks and other nightmares.

The Pitch: 20 ways to chat up a new client.

Stress is the difference between who you are and what you do.

Advertising’s running out of fuel while we’re checking the undercarriage.

How to explain CBBE and sell more beer at the same time.

Brands: "Oh please, do me a favour!"

Brand Shmand

Ten Tips for a Better Brand Plan



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