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Pitch
Secrets you just have to know.
| stratplanning.com |
Pitch Secrets 2010
In-House Pitch Secrets Workshop
This workshop changes things. No longer will you have
to guess how you’ll
perform at the pitch.
You’ll know what wins the pitch and, more importantly, you’ll
hone the skills to do it.
Get:
A fresh appreciation
for pitching
A new confidence
More wins
Ideal For:
Marketing and
sales departments
Advertising
agencies
Production
houses
Media companies
And
any company that needs to sell to someone whose attention they already have.
The half day workshop covers two areas:
It explores all the theory behind
pitching, as a dynamic session geared to the specific challenges you face
as a company. Click here to see some of the topics covered
Practical training in the form
of a simulated pitch.
The objective is to get delegates to:
Understand the critical
success factors for winning new business (and dispel the myths)
Develop and refine the skills
required for pitching
Work effectively in a pitch
team
Be so empowered and excited,
that they will be chomping at the bit to work on the next pitch
The workshop has been successfully run for advertising and allied industries,
such as media companies and production houses.
What clients say:
“This is brilliant.”
“This is for everyone – not only those in marketing.”
“It just makes so much sense.”
“It’s great to be edutained.”
“We know pitching, but Sid’s session has made an enormous impact
to the pitch psyche inside the company.”
Topics The Hinge – Empirical Evidence (what winners actually do that’s
different to losers) – Bill Clinton – Will you marry me and other
pitching moments – Clarity – Structure – The 7 habits of
winning pitchers - The ONE thing – The dangerous lure of the differentiating
factor – Consonance - Time – Getting it worng – Signals – Entropy – Dual
target markets – Discovering the brief – Sissies and regurgitation
- Mission Statement Failure – The awful truth – The symbolism of
cues – telling the best story – Death by PowerPoint – Marcia
Clark’s mistakes that set OJ free – PowerPoint cognitive traps,
Message Spirit, Data Dumps (yecccch) and more ...
