Need full service advertising
with the strategic advantage? Visit BEHP
Pitch
Secrets you just have to know.
| stratplanning.com |
Pitch Secrets 2010
ONE HOUR pitch training
In by 6, out by 7 and you’ll discover
more about pitching than you could learn in 20 years
Get clients to choose you
See the mistakes of others
Discover your own errors
See what works (with empirical evidence)
Discover the real success factors for winning pitches (and no, it’s
not the work)
Enjoy yourself in this 1 hour performance
What those who’ve seen the old show said:
“This is brilliant.”
“This is for everyone – not only those in marketing.”
“It just makes so much sense.”
“It’s great to be edutained.”
“We know pitching, but Sid’s session has made an enormous impact
to the pitch psyche inside the company.”
Cape Town: Tuesday, 11 May 2010, GSB
Breakwater Campus, Portswood Road, Waterfront. Map Johannesburg: Tuesday, 16 March 2010, FNB
Conference & Learning Centre, 114 Grayston Drive, Sandown, Sandton, 2196. Map
Time: Commences promptly at 6.00 pm
Only R299 per person!
NEW - Revamped for 2009
THE LATEST IN PITCH STRATEGY: Thin Slicing, The importance of Beauty and the
Transderivational search – too strong a tactic to be fair? Includes:
The Hinge – Empirical Evidence (what winners actually do that’s
different to losers) – Bill Clinton – Will you marry me and other
pitching moments – Clarity – Structure – The 7 habits of
winning pitchers - The ONE thing – The dangerous lure of the differentiating
factor – Consonance - Time – Getting it worng – Signals – Entropy – Dual
target markets – Discovering the brief – Sissies and regurgitation
- Mission Statement Failure – The awful truth – The symbolism of
cues – telling the best story – Death by PowerPoint – Marcia
Clark’s mistakes that set OJ free – PowerPoint cognitive traps,
Message Spirit, Data Dumps (yecccch) and more ...
The words out Pitch Secrets, 60 minutes of pure pitch-winning content, is back due
to popular demand in Cape Town and Johannesburg. “If you don’t have an exceptional
batting average,” says Sid, “you’re probably dropping the
ball on key attributes that influence whether you win or lose the pitch.”
Pitching on new business has long been a sensitive issue in the industry, often
done at great cost (usually with no compensation) insufficient information
and unrealistic deadlines. “But that does not matter,” says Sid, “winning
a pitch is not only about money, information or time – or the hundreds
of other myths that abound.”
Sid has pitched on everything from FMCG to Government. Together with extensive
research and international training, he began to develop an ‘eye’ for
what wins the pitch and what does not. “Furthermore, when I began to
train planners in simulated pitch environments, I was able to test my hypotheses,” states
Sid, “and the results are consistent. “
“In the same way that babies find symmetrical people more attractive,
clients choose bidders who show more ‘pitch clarity’,” says
Sid. “It works, and I will show you how.“
As space is limited to 75 seats in each venue, booking is essential.
