Pitch Secrets 2008

ONE HOUR pitch training

In by 6, out by 7
and you’ll discover more about pitching than you could learn in 20 years

• Get clients to choose you
• See the mistakes of others
• Discover your own errors
• See what works (with empirical evidence)
• Discover the real success factors for winning pitches (and no, it’s not the work)
• Enjoy yourself in this 1 hour performance

What those who’ve seen the old show said:

“This is brilliant.”
“This is for everyone – not only those in marketing.”
“It just makes so much sense.”
“It’s great to be edutained.”
“We know pitching, but Sid’s session has made an enormous impact to the pitch psyche inside the company.”

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NEW - Revamped for 2008
Includes:
The Hinge – Empirical Evidence (what winners actually do that’s different to losers) – Bill Clinton – Will you marry me and other pitching moments – Clarity – Structure – The 7 habits of winning pitchers - The ONE thing – The dangerous lure of the differentiating factor – Consonance - Time – Getting it worng – Signals – Entropy – Dual target markets – Discovering the brief – Sissies and regurgitation - Mission Statement Failure – The awful truth – The symbolism of cues – telling the best story – Death by PowerPoint – Marcia Clark’s mistakes that set OJ free – PowerPoint cognitive traps, Message Spirit, Data Dumps (yecccch) and more ...

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The words out
Pitch Secrets, 60 minutes of pure pitch-winning content, is back due to popular demand in Cape Town and Johannesburg. “If you don’t have an exceptional batting average,” says Sid, “you’re probably dropping the ball on key attributes that influence whether you win or lose the pitch.”
Pitching on new business has long been a sensitive issue in the industry, often done at great cost (usually with no compensation) insufficient information and unrealistic deadlines. “But that does not matter,” says Sid, “winning a pitch is not only about money, information or time – or the hundreds of other myths that abound.”
Sid has pitched on everything from FMCG to Government. Together with extensive research and international training, he began to develop an ‘eye’ for what wins the pitch and what does not. “Furthermore, when I began to train planners in simulated pitch environments, I was able to test my hypotheses,” states Sid, “and the results are consistent. “
“In the same way that babies find symmetrical people more attractive, clients choose bidders who show more ‘pitch clarity’,” says Sid. “It works, and I will show you how.“

As space is limited to 75 seats in each venue, booking is essential (previous tours sold out).

Book here