Company
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Email
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Number
of delegates : |
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Time
avaiblabe : |
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Tick to build your syllabus
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Business Basics
The
balance
sheet
and
income
statement
in
5
minutes
or
your
money
back
Resource-based theory of the firm – the
role of stakeholders |
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Strategic Theory
Strategy,
tactics,
paradigm
and
lots
of
other
words
that
could
mean
just
about
anything
Proprietary strategy tools and other
silly quirks of marketing |
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Consumer Behaviour
Psychographics,
demographics
and
segmentation
Consumer Insights |
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Branding
Brand Equity
The CBBE pyramid, including Resonance
The Brand Value Chain |
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Information Management
Stats
for
the
people
who
count
AMPS
and
quant
principles
Formal research – structure, analysis
and interpretation
Dipstick research |
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Writing Skills
Writing
for
effect:
email
and
PowerPoint |
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Advanced Presentation
Skills
Getting
it
right – once
and
for
all |
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New Business Pitching
The
art of
the pitch |
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New Product Development
Concept
generation
Game planning
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Other
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Outcomes
or Objectives of the Training
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