Research - Strategy - Concept - Copy - Design - Training - Support

Our solutions cover a wide spectrum of services, including:

• Strategic Consulting

Business Plans, Marketing and Sales Strategies, Comstrats, Brand Strategies, New Product Development, Dipstick Research, Franchise Development, Interim Marketing Management.

• Creative Consulting

Extending the strategic platform into a creative concept with application through-the-line.  We also offer Concept & Copy solutions in general and specialised categories, including medical and financial.

• Training

Open courses, such as Bootcamp, Jamboree and Pitch Secrets, focusing on the practical skills required for effective strategic planning.
Intra-company training, Workshop Facilitation, Conference Speaking.

• Support

Making strategic planning accessible with extensive online publishing of free-to-air articles.
Free advice to students or those wishing to investigate planning as a career.
Distribution of our free ezine ‘The Strategist’.

Vision What we want to accomplish

To take strategy from an academic, yet obscure term, to a practical and enriching experience. We want every brain (personal or corporate) to have a bit of ‘stratplanning.com’ inside.

We bring creativity to bear on strategy, providing unique, practical and profitable solutions.
With a process of discovery, a broad knowledge base and the uncanny ability to thin-slice to what’s important, our solutions provide a clear sense of direction with reduced risk.

Curiosity
Clarity
Creativity

About Sid

Sid is a qualified pharmacist and has an MBA from the University of Cape Town. With experience in manufacturing, wholesale, distribution, retail and marketing, he has emerged globally as a key figure in the somewhat eclectic position of strategic planning, gaining a loyal following with his down-to-earth exposé of the mechanics of strategy in the working world.

His background is varied, including: pharmacist, river guide, lecturer, professional actor, strategic planner, copywriter, wholesaler, retail franchise manager, creative director, laboratory assistant, karate instructor, shop assistant, motivational speaker and factory materials manager.

Sid is a prolific writer for the marketing fraternity - his articles are available on Bizcommunity.com and Stratplanning.com.

About Shayna

Shayna Elcott qualified with Honours in Art Direction & Copy from the AAA School of Advertising. She joined stratplanning.com as Creative Director in 2003 after serving as a senior copywriter for Ogilvy and Mather.

Shayna also has a diploma in Play and Dance Drama. Her interest in the ‘story of everything’ adds a special touch of magic to all we do.

Clients

Since April 2003, the clients that stratplanning.com has served, include: