Brains and walls: the power of priming
Just as surfaces accept a new coat of paint more easily once they have been primed, our brains behave in much the same way when pre-exposed to certain cues. For example, seeing priming words that relate to intelligence, actually make people perform better at Trivial Pursuit (temporarily). The interesting thing about priming is that we are generally unaware of it.

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Pitching your home: lessons from the world of real estate
A home is probably the largest financial investment you will make. So, what do we as the buyer respond to in the advertising? This aspect was studied by the ‘Indiana Jones’ of economics, Steven Levitt, who tends to discover treasures wherever he digs.

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Insight Secrets
Now you can learn all the key insights that affect consumer behaviour - in one session. Find out how to discover, define and use this powerful strategic tool.
Cape Town 21 Feb ‘06
Johannesburg 28 Feb ‘06

Seats are limited - booking and event details here.

Pitch Secrets: Now also in Cape Town
Pitch Secrets, initially intended as a single lecture, is heading for its third run in Cape Town and Johannesburg.
The session covers over 20 concepts crucial to pitching as well as a practical exercise for the delegates to hone their skills. What’s so amazing? It starts at
6 pm - and by 7 pm, you’re trained.

Booking and event details here.

A teacher had 23 pupils in his class. All but 7 of them went on a museum trip and thus were away for the day. How many students remained in the class that day?

See the answer here...

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